English Language Writing Skills

By Danso Kwasi Nti Samuel (DAS). Study the complete course source, examine every model and practise alongside Professor Jarvis.

Course printed page 275 PDF page 281 of 505

For tables, matching columns, IPA and original formatting, open the course PDF above.

CHAPTER - FIFTEEN

                        AN ADVERTISEMENT CREATION

Persuasive advertisement writing involves crafting messages that aim to convince an

audience to take a specific action, such as purchasing a product, using a service, or adopting

a particular viewpoint. This type of writing combines creative and persuasive techniques to

engage and influence potential customers.

Key Elements of Persuasive Advertisement Writing

   1. Clear Objective

Define the purpose of the advertisement. What action do you want the audience to take? This

could be making a purchase, subscribing to a service, or supporting a cause.

Example: The purpose of this advertisement is to encourage readers to subscribe to our

premium fitness app. We want the audience to take advantage of our 7-day free trial and sign

up for a monthly subscription to achieve their fitness goals.

   2. Target Audience

Understand who the advertisement is aimed at. Consider factors such as age, gender,

interests, and needs. Tailor the message to resonate with this specific group.

Example: Our advertisement is aimed at young adults aged 18-35 who are interested in

fitness and health. They are tech-savvy, enjoy trying new fitness trends, and are looking for

convenient ways to stay in shape. The message will highlight the app's innovative features

and the convenience of working out at home.