English Language Writing Skills

By Danso Kwasi Nti Samuel (DAS). Study the complete course source, examine every model and practise alongside Professor Jarvis.

Course printed page 276 PDF page 282 of 505

For tables, matching columns, IPA and original formatting, open the course PDF above.

3. Compelling Headline

Craft a catchy and attention-grabbing headline. It should be concise, intriguing, and convey

the main benefit or unique selling proposition (USP) of the product or service.

Example: Transform Your Body in Just 30 Days with Our Premium Fitness App!

   4. Engaging Content

Use persuasive language to maintain the audience’s interest. The content should be clear,

concise, and focused on the benefits and features of the product or service.

Highlight the problem and present the product/service as the solution.

Use storytelling to create an emotional connection with the audience.

Example: Do you struggle to find time for the gym? Our premium fitness app offers

personalised workout plans that fit into your busy schedule. Imagine achieving your fitness

goals without leaving the comfort of your home. Meet Sarah, a busy professional who

transformed her body using our app. “I lost 15 pounds in 2 months and feel more confident

than ever!” Our app provides step-by-step video tutorials, real-time progress tracking, and a

supportive community to keep you motivated.

   5. Unique Selling Proposition (USP)

Clearly state what makes the product or service unique compared to competitors. This could

be a special feature, exceptional quality, or a unique benefit.

Example: Our fitness app is the only one that offers real-time feedback from certified

personal trainers. Unlike other apps, we provide personalised workout plans tailored to your

specific fitness level and goals.