English Language Writing Skills

By Danso Kwasi Nti Samuel (DAS). Study the complete course source, examine every model and practise alongside Professor Jarvis.

Course printed page 280 PDF page 286 of 505

For tables, matching columns, IPA and original formatting, open the course PDF above.

Example: "Unlike other fitness apps, we provide real-time feedback from certified trainers.

   5. Engaging Content: Use persuasive language, storytelling, and emotional appeal to

      keep the audience interested.

Example: "Imagine feeling more confident and energetic every day. Meet Sarah, a busy

professional who transformed her life using our app."

   6. Social Proof: Include testimonials, reviews, or endorsements to build credibility and

      trust.

Example: "‘I lost 20 pounds in 3 months thanks to this app!’ – Jane D., 4.8/5 rating by over

10,000 users."

Conclusion

The conclusion of a persuasive advertisement should reinforce the key message and motivate

the audience to take action. It often includes a strong call to action and may reiterate the

main benefits.

   1. Recap Key Benefits: Summarise the main benefits and reinforce why the audience

      should choose this product or service.

Example: "Transform your body, save time, and get expert guidance—all from the comfort

of your home."

   2. Call to Action (CTA):Clearly instruct the audience on what to do next using strong,

      action-orientated language.

Example: "Download the app now and start your 7-day free trial!"

   3. Sense of Urgency: Create a sense of urgency to encourage immediate action.

 Example: "Don’t miss out—limited time offer!"