English Language Writing Skills

By Danso Kwasi Nti Samuel (DAS). Study the complete course source, examine every model and practise alongside Professor Jarvis.

Course printed page 279 PDF page 285 of 505

For tables, matching columns, IPA and original formatting, open the course PDF above.

•   Sample introduction

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Do you dream of effortlessly preparing gourmet meals in your own kitchen? Our innovative

kitchen gadgets are designed to make cooking easier, faster, and more enjoyable. Whether

you’re a seasoned chef or just starting out, our products will help you create delicious dishes

that impress your family and friends. Say goodbye to kitchen frustrations and hello to

culinary delight with our top-of-the-line tools!

The Main Body

The main body of a persuasive advertisement provides detailed information about the

product or service, focussing on its benefits, features, and what sets it apart from

competitors.

   1. Highlight the problem: Clearly identify a common problem or pain point that the

       audience experiences.

Example: "Finding time to go to the gym can be challenging with a busy schedule."

   2. Present the solution: Explain how the product or service solves the problem or

       meets the need.

Example: "Our app offers personalised workout plans that you can do at home, saving you

time and hassle."

   3. Benefits Over Features Emphasise the benefits that the audience will gain rather

       than just listing features.

Example: "Achieve your fitness goals faster with tailored workouts that fit your lifestyle."

   4. Unique Selling Proposition (USP): Highlight what makes the product or service

       unique compared to competitors.